ASOS, a global online fashion and beauty destination visited by millions of twenty-something shoppers and fashion-lovers around the world.

Campaign success

  • Having launched Payroll Giving in 2009, now have over 21% of employees giving from pay each month.
  • promote the scheme twice a year due to their ever-growing workforce and include this in their flexible benefits offering.
  • Promotional events have included a Christmas market, Hansel and Gretel themed promotion with ginger bread house competition and cockney knees-up with a live band.
  • They use a tongue-in-cheek campaign slogan ‘Everyone loves a giver’ on all communications to engage their young workforce.
  • give £10 to charity for all new joiners and pay the PGA admin fee.


Since launch ASOS’s scheme is now raising over £100,000 each year with over 120 different charities supported.

They have received the Government’s Platinum Quality mark for the past 4 years, for having over 20% of employees giving. have won numerous awards for their scheme including; ‘Best Use of Payroll Giving’ at the Institute of Fundraising’s National Awards. ‘Best Re-launch of an existing scheme’ and ‘Best Promotional Partnership’ at the National Payroll Giving Awards. In 2014 Louise McCabe, Director of Corporate Responsibility, was also awarded a Payroll Giving Excellence Award for ‘Best Individual Contribution’.

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